What Is The Golden Role For SEO?

The goal of this article is to summarize the seven best SEO practices that should be incorporated into your SEO strategy.

1. Be familiar with the essential terms used in SEO:

Return link: Link from outside to my site. If you want to become more relevant to search engines like Google, you need to develop a netlinking strategy that includes both outbound and inbound link strategies. In point of fact, these links point to your "reputation" and serve as an actual vector of relevance to your topic.

Tag : snippet of code that initiates a command on its own.

Title of meta: the title of the page that will be displayed in this tab.

Cache : It's like a "photo of site," where files are temporarily stored for easy access. Google regularly takes a picture of your website for a search engine. You can request access to the final "photo" of your website to conduct an analysis and implement corrective measures.

Repeated content: duplicate material. Copycat content is prohibited. Google penalizes those it finds.

Panda from Google: The Google algorithm, which ranks websites based on the quality of their content, needs to be filtered. Your website will lose positions in the rankings if you accumulate an excessive amount of low-quality content.

Penguin from Google: part of the Google algorithm that blocks websites that use too much optimization. Example: receive 3,000 links in a single day. These connections weren't made by accident; they were planned. It is absolutely necessary to encourage the natural emergence of links.

Search for Venice: section of the algorithm that displays Google Maps next to your website in search engine results, among other things.

Long-term intern: A significant source of traffic is a collection of keyword phrases that people do not look for but accumulate. such as Amazon's lengthy drag).

SERP : Search Engine Result Page, which displays the pages that appear in search engine results.

The sitemap strategy for your website. If your website has a lot of pages, it's a good idea to give Google a sitemap to make it easier for Google robots and users to navigate. After that, you'll make SEO and positioning easier.

All sites: plan all of your site's external links (outgoing links). The number of links to a single website is the primary focus here, not the number of links to multiple pages on the same website.

301/302/404 : Both pages 301 and 302 are redirections (permanent and temporary, respectively). The 404 page number indicates an error. Utilize the Google Search Console tool to locate technical errors.

2: Create a list of relevant keywords to boost your site's visibility and ranking in search results: The first step is to list the keywords that are relevant to your company. Consider the following inquiry for yourself: What search terms would my customer be able to use to find my goods and services? To generate your keywords, make use of powerful tools: Ubersuggest, Google Related Search, and Google Keyword Planner

There are two steps to this:

Set the long-tail keywords that make up your list of relevant key words. Don't be afraid to use jargon: If c is the most frequently typed expression in the search bar, for instance, "machine à carte bleue" rather than "terminal de paiement électronique."

3 – Have content that is relevant to your field of work and of high quality become your company's Wikipedia. Your website needs a lot of content from you. This is the sinéquanone condition that must be naturally referred to in the SERPs of Google. The content you publish must contain your keywords.

4: Make your site more popular The number of well-known websites that link to it is one indicator of your site's popularity. The next step is to set up a backlinking strategy. Increase the number of "gateways" to your site to get links from sites with high rankings. You have a few options available to you in this regard:

Participate in a directory Join a blog (which also satisfies rule number 3) Ask your customers and suppliers From your social media profiles

As previously stated, you must ensure that the links to your site come to you naturally by making your content available to your visitors in close proximity to the one you offer. This will increase your popularity, increase the number of users on your website, and affirm your presence and credibility in the industry. Starting with one link per day, for instance, the rate of link creation ought to be increasing and consistent.

Rich content actively contributes to the increase in inbound links:

The white paper, the infographic, the contest, the case study, the debate article, and the quiz. Five: Organizing your website in a logical way The content on your website is your brand's first public display. It aids in establishing your abilities' credibility. You increase your conversion rate and build a qualified audience by becoming your own media.

The development of a site with a coherent and logical architecture must be taken into consideration in your content strategy. SEOs frequently employ the silos strategy.

A main expression exists for each silo. Multiple levels of pages make up a silo. The objective is to establish links that facilitate communication between silo levels. Take, for instance, the location of a Tahitian dance class:

First line of Silo 1: Class of Tahitian dancers" Silo 2's main expression: online Tahitian dance class" The primary expression in Silo 3 is " Rates of Tahitian dance" Silo 4, main phrase: Techniques of Tahitian dancing" (Silo 5, main phrase) Accessories for Tahitian dances," etc.

There are a number of vertical levels in each silo, such as in Silo 1:

The primary keyword on the level one page is "Tahitian dance class," the primary keyword on the level two page is "Tahitian dance class at the Grands Boulevards," the primary keyword on the level three page is "Tahitian dance schedule at the Grands Boulevards," and so on.

In the end, each page in a sublevel links to the page above it. As a result, the level 4 page must have a link to the level 3 page, which in turn must link to the level 2 page and so on.

Sixth, a technically flawless website Your website must be current:

Pages need to display and load quickly.

The website must be mobile-friendly and https-secure.

Optimize every aspect of your website—the faster the pages load, the more people will view them and the further your site will advance in search results.

Your website's pages should not present any technical difficulties for Google's bots to index. As a result, you begin a positive cycle. A page that is often indexed is one that is frequently crawled by a bot. A page that is frequently indexed is also a page that is seen more frequently, resulting in increased traffic.

7: Keep up with the latest SEO trends Be aware of the most recent Google rules so you can incorporate them promptly.

To keep up with SEO news:

Rand Fishkin – Moz.com Seo.fr / Blog Twitter WebRankInfo