What is 'PPC' in digital marketing?

PPC, or pay-per-click, is a form of internet marketing in which advertisers pay a fee for each click on an ad. In a nutshell, you only pay for advertising when people actually click on it. In essence, it's a way to "buy" visitors to your website instead of driving them to it naturally.

Search engine advertising, which permits advertisers to pay for ad placement in the sponsored links of a search engine, is one of the most widely used forms of PPC. When someone searches for a keyword that is related to what their business offers, this works. For instance, our advertisement might appear at the top of the Google results page if we bid on the keyword "Google Shopping Management."

Google Shopping, our specialty, is an illustration of how PPC advertising can improve visibility and profitability.

The advantages of using PPC PPC has many benefits for your company, including the following:

You can run multiple ad campaigns for each keyword. It results in higher click-through rates (CTR), more conversions, and increased sales revenue Provides instant traffic If optimized PPC is working as it should, the return on ad spend (ROAS) should be high because a visit to your site is worth more than what you pay for it. Your ad will be displayed on the first page of results when someone searches for a related term. However, putting together a strong PPC campaign requires a lot more than just paying for clicks and getting traffic. It entails selecting the appropriate keywords, organizing those keywords into well-organized campaigns and ad groups, and creating conversion-optimized PPC landing pages.

Learning how to run a successful PPC campaign is essential because search engines will reward more relevant and well-targeted PPC campaigns with cheaper ad clicks. If your ads are useful to users and satisfy them, Google will lower your cost per click, ultimately increasing your profit.

Who needs to use PPC?

Because you get to choose how much you want to spend on each keyword, PPC advertising is ideal for small businesses because you can control how much your ads cost. This basically ensures that the money you spend on advertisements is not wasted because you are more likely to attract more customers who are interested in your product.

The most widely used PPC advertising network is Google Ads. You can create campaigns on the platform that will appear on all Google services. Because Google Ads ranks potential advertisers based on their ad quality, relevancy, and size, in addition to the price of the bid, it is important to select the appropriate ad format and keywords.

Because Google is the most popular search engine, you will get the most impressions if you use Google Ads. As a result, when planning your PPC campaign using Google Ads, keep the following things in mind:

Ensure that your keywords are relevant, popular, and likely to be searched. Create a high-quality landing page with an appealing appearance and a clear message. Higher quality scores result in more ad clicks at lower costs. Promoting your products, bringing customers to your website, and ultimately increasing sales are all possible outcomes of this straightforward yet efficient digital marketing strategy.

Google Shopping is yet another excellent illustration of a PPC channel. It can be used by retailers to get their products in front of interested customers and runs through Google Ads. Including your products in the search engine results page (SERP) can significantly boost visibility, impressions, and traffic to your website because Google is the most popular search engine.

Advertisers bid for the best possible spot on the Shopping carousel on Google Shopping, with the first spot being the most sought-after. The reason for this is that, regardless of price, 65% of shoppers click on the first ad on the Google Shopping carousel, possibly because they believe it is from the best retailer or is sold at the best price.

The management of Google Shopping can be a difficult beast to control. Retailers use a variety of strategies to make the channel profitable, including manual management, automation, and third-party agencies.

Everything you need to know about Google Shopping Bidnamic's technology platform can be found here. Our clients pay the most profitable bid price for the most visibility on the Shopping carousel. Our technology platform is available around the clock. The automated Bidnamic solution frees up time for our clients to use in other areas of their business by automating the time-consuming process of manual bidding for our clients who have a large number of product SKUs in their catalog.

Schedule a demo with one of our experts if you want to start or improve your Google Shopping channel.