What is the Best Method of Technical SEO?


Technical SEO is the process of optimizing a website and server to make it easier for search engine spiders to crawl and index your site (in order to boost organic rankings).

Technical SEO is the work you need to do to ensure that your website possesses certain technical characteristics, such as a secure connection, a responsive design, or a quick loading time. Technical SEO Checklist Search engines give preference to websites that possess these technical characteristics in search results.

A list of important steps you can take to make sure your technical SEO is up to par is provided below. You can help to ensure that your website's structure and security meet the expectations of search engine algorithms and are rewarded accordingly by adhering to these guidelines.


1. Apply SSL.

SSL is a security technology that establishes an encrypted connection between a web server and a browser. A site with SSL can be easily identified: the website's URL begins with "https://" rather than "http://." In 2014, Google said that they wanted "HTTPS everywhere" and that secure HTTPS websites would be given preference in search results over non-secure ones. = As a result, it makes sense to ensure that your website is secure whenever possible. This can be accomplished by installing an SSL certificate on your website; however, the majority of the best website builders now include SSL by default.


2. Make sure your website works on mobile devices.

A website designed to be "responsive" automatically adjusts to make it easy to navigate and read on any device.

Google makes it clear that its algorithms consider having a responsive website to be a very important ranking signal. Additionally, a responsive website is now more important than ever given Google's new "mobile first" indexing strategy.

Therefore, it makes sense to make certain that your website is fully responsive and will display properly on desktop, tablet, and mobile devices.


3. Speed up your website.

Sites that load quickly are preferable to search engines: Page speed is regarded as a significant ranking factor.

Your website can be made to load faster in a number of ways:


Utilize rapid hosting.

Make sure your image files are as small as possible (without being too pixelated) Compress your web pages (this can be done using a tool called GZIP) Minify your site's code - get rid of any unnecessary spaces, line breaks, or indentation in your HTML, CSS, and Javascript (see Google's Minify Resources page for help with this). Minimize "HTTP requests" - keep the use of scripts and plugins to a minimum Use one CSS stylesheet (the

4. Fix issues with duplicate content.

Users (and indeed search engine algorithms) can be confused by duplicate content; It can also be used to try to change search engine rankings or get more visitors.

Because of this, search engines don't like it, and both Google and Bing tell webmasters to fix any problems with duplicate content they find.

Duplicate content problems can be resolved by:

preventing your content management system (CMS) from publishing multiple versions of a page or post (for example, by removing printer-friendly versions of your content and disabling Session IDs where they are not essential to your website's functionality).

letting search engines know where the "main" version of your content is by using the canonical link element.

5. Create a sitemap in XML.

You can think of an XML sitemap as a kind of "search roadmap," telling search engines exactly where each page is. This file helps search engines understand your website while they crawl it.

Additionally, it includes useful information about each page on your website, such as when it was last updated;

how highly it is regarded on your website;

how often it is revised.

Your XML site is created automatically in Bigcommerce; You may need to use a sitemap generator to create one if you are using a different platform.


6. Think about enabling AMP.

AMP is a project supported by Google that uses AMP HTML, a special code, to speed up the delivery of content to mobile devices.

On mobile devices, AMP versions of your web pages load extremely quickly. They accomplish this by removing all of your content and code, preserving text, images, and video but disabling scripts, comments, and forms.

Your users are much more likely to read and share AMP versions of your pages because they load so quickly, which improves SEO by increasing dwell time and backlinks to your content. In addition, Google occasionally displays AMP pages prominently in search results carousels, giving you a significant search boost.


7. Your website should have structured data markup.

When you add structured data markup to your website, you make it easier for search engines to understand the content. Search engines may be able to provide more relevant results and index your site more efficiently with the help of this data.

Structured Data Structured data also adds "rich snippets" to search results, like adding star ratings to reviews, which can be done with structured data; products' prices; or the name of the reviewer (see example below).

These enhanced results have the potential to increase your click-through rate (CTR) and drive additional traffic to your website. This is due to the fact that they are more visually appealing and highlight information that is immediately useful to searchers. It is worth your time and effort to incorporate structured data into your website because search engines typically give preference to results with higher CTRs.


8. Register your website with Bing Webmaster Tools and Google Search Console.

You can submit your website to the search engines Google and Microsoft's Bing Webmaster Tools and Google Search Console for free, respectively.

You should submit your XML sitemap to Google Search Console and Webmaster Tools when you are ready to launch your website so that they can begin crawling it and displaying search results from it.

You can also monitor your website's overall performance from a search engine's perspective with these services; other uses for the tools include:

testing your website's mobile usability, accessing search analytics, examining your website's backlinks, rejecting spammy links, and much more.

Resources for Technical SEO The following resources may be useful for learning more about technical SEO:

Simple methods for increasing your website's visibility from Google's SEO Starter Guide to Moz's technical SEO articles Ecommerce SEO Guide BigCommerce SEO



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