how to do email marketing


Sending emails to current and potential customers with the intention of increasing brand awareness, driving engagement, nurturing leads, or closing a sale is known as email marketing.

Email can't be ignored or neglected by a business. According to the data, more than half of the world's population uses email—that's over 4 billion people! Email marketing's average return on investment (ROI) in 2022 was $36 for every $1 spent.

Your company can benefit greatly from using email marketing as a marketing strategy. There are numerous advantages, but these are the six most important ones that can have a direct impact on your bottom line.

1. Increase brand awareness by sharing useful resources, educational content, news, updates, and more with subscribers via email. This can help spread the word about your brand, products, and services. To increase brand recognition, your email design and content should also be consistent with your brand identity.


2. Increase website traffic Email is a great way to increase website traffic. You can share excerpts from recent articles and encourage subscribers who are interested to read the full articles on your blog. Alternately, include calls-to-action in your promotional emails that direct recipients to your sales and landing pages for more information about your products.


3. Increase revenue and sales by experimenting with various promotional strategies and putting your products and services in front of potential customers through email. You can, for instance, encourage purchases by offering discounts and free shipping. Sharing collections and roundups that highlight particular products is another option. Upselling and cross-selling strategies can also be used to boost the average order value.


4. Increase traffic to other customer touchpoints, such as social media, landing pages, blogs, and in-person events, by integrating your email marketing campaigns. You could, for instance, launch an Instagram challenge and invite subscribers to participate by asking new customers to post a review on your Facebook page.


5. With email, you can experiment with your messages to keep customers engaged. You can send a lot of different kinds of email campaigns, and you can be very creative with them. Customers will continue to be interested in and excited about your brand if you change up your email campaigns. In addition, it helps you keep up with their thoughts.


6. Utilizing email to collect customer data and learn more about their behavior, you can acquire valuable business data. This can be accomplished by sending email surveys and feedback forms, tracking analytics, or both. Make use of this data to enhance your business, products, and services, as well as your emails.


Additionally, you can set up automated workflows with email marketing tools to send emails based on specific customer actions. Send a welcome email, for instance, when a contact signs up for your newsletter. Not only does automation help you save time and effort, but it also makes it easier to send the right email to the right person at the right time, reducing the likelihood of human error and delays.


Campaign types for email marketing (plus examples) Email marketing necessitates a comprehensive plan. This is because there are many different kinds of emails that you should send to your audience. Email can be utilized in a number of different ways to assist you in maximizing your strategy.

Welcome emails The first email a subscriber receives when they sign up for your email list or make a purchase is a welcome email series or even a single welcome email.

Welcome emails are a great way to introduce your brand, products, or services to new contacts with an average open rate of 50%.

The most effective welcome messages are succinct and direct. Getting subscribers to the "next step" is their primary focus.


After a new user begins learning a new language, a welcome email from Duolingo might look



 something like this:

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